Innovation for greater customer benefits
With a growth rate of 5.4 percent, Hansgrohe SE's business volume rose €41 million, surpassing the €800 million mark for the first time since the company was established. In the 2012 financial year, domestic and non-domestic turnover totalled over €805 million (2011: €764 million). All the distribution channels contributed to the growth in sales. As a result of well above average growth in Asia, North America and Eastern Europe, there was a somewhat stronger increase in sales international business, which accounted for 77 percent of the total turnover, than in the German domestic market.
Economic fluctuations have returned to normal
Following the wild fluctuations in economic cycles, which were a result of the 2008/2009 global financial market and economic crisis, development of the global economy continued to normalise during 2012. However, it became evident that fluctuations over the course of economic development are not part of the new normal. This volatility means that upturn and downturn tend to alternate in shorter cycles, and we may have to deal with different rates of growth even within one economic area. Overall, the development of the global economy in 2012 was marked by a rather slow growth at the beginning of the year and a subsequent moderate downturn.
Hansgrohe SE strengthens its market position
In this challenging economic environment, during 2012 the Hansgrohe Group also benefited from its innovative strength in technology, design and sustainability, and from the high standards of quality of its products and service. The targeted internationalisation of its market cultivation and a systematic improvement in efficiency and process optimisation also proved to be key strategic success factors. At the same time, the above-average flexibility developed over recent years and widely flexible cost structures allowed it to respond quickly and flexibly to both positive and negative changes in economic trends. As a result, the “global player from the Black Forest” was able to further strengthen its good market position.