At hansgrohe, iconic design meets masterful engineering. We design bathrooms holistically – with aesthetic appeal, intuitive features and high quality – so water offers special moments every single day. Clean shapes, refined materials and precise details create lasting beauty. Fall in love with premium design that you can both see and feel.
At hansgrohe, enthusiasm arises from genuine, innovative design – not by redesigning or reinventing the existing. We develop sophisticated, durable solutions for water that intelligently enrich and transform everyday life. All products follow clear, consistent design language: iconic, simple and archetypal. For example, the new Avalegra AquaUnit, one of our latest design highlights.
hansgrohe products set standards, redefine categories and create rituals with new meaning. As a result, they redefine the bathroom as a place for beauty, clarity and convenience. Our technologies are based on eco-design principles and born from our commitment to sustainably protecting people and our planet. As such, we are consistently working towards our mission of migrating our entire portfolio to EcoSmart* and CoolStart** solutions by 2030. These principles shape the entire life cycle of our products and form a holistic green philosophy.
The result: premium design that both impresses and touches people – with water experiences that noticeably improve your every day.
Our design masterpieces are created in collaboration with the prestigious design studio PHOENIX. Together, we develop designs that stand the test of time both visually and technologically. We are committed to the intelligent interplay of design, function and convenience – in short, to user friendliness. You could also call this human-centred design. We are passionate about being different, better and innovative.
“To constantly deliver ever-better products, our team continuously strives to challenge the status quo. Asking the right questions is an essential part of this and key to our success. Here at hansgrohe, we refer to this as ‘kneading’. It results in the broadest range of concepts in relation to people, water and bathroom experiences.”
Jan Heisterhagen, Vice President Business Unit hansgrohe
It is therefore no coincidence that our Raindance Alive shower range, with its warm, homely character, creates a blissful experience that transforms your bathroom into an elegant salon. But how do these kinds of milestones in bathroom design come about?
Our design processes require intelligent, creative minds and involve high-tech work from the idea to the finished product. The initial prototypes are created using a 3D printer and have life gradually breathed into them by our designers and engineers. ‘Innovation’ means bouncing ideas around and continually developing products and processes. New hansgrohe products fulfil the highest quality and performance standards. And there is one thing that they are definitely not: one-hit wonders, as they outlast passing trends, making them reliable investments for our customers.
Design first hit our bathrooms in the colourful 1970s – and the dream team of PHOENIX and hansgrohe played its part in this transformation. Since then, PHOENIX has designed all key products for the premium brand hansgrohe. We collaboratively develop leading design for the bathroom, giving our all to create products that are both technologically and visually durable – and for people who want to enjoy and love these stylish objects.
PHOENIX is an integral part of German design history and one of the world’s leading independent studios for product and interface design. Whether shower systems or service robots, everything PHOENIX designs offers durable functionality and brings lasting joy. The Stuttgart studio focuses on modern, clean lines and adds an emotive element to everyday objects to make them more desirable. The high flyers for design frequently succeed in striking a balance between functionality and magic.
As a design and innovation leader in the bathroom sector, the Hansgrohe Group has won over 800 awards from international design contests over the past few decades. These include the iF DESIGN AWARD, a world-renowned trademark of outstanding design. In 2025, the coveted award was bestowed upon ten bathroom products and ranges from the premium brand hansgrohe. The iF GOLD AWARD is the top award from the International Forum Design. This trophy for veritable design works of art was received by our Raindance Alive and Avalegra ranges in 2025.
International hotels and business customers collaborate with us because they value our experience, reliability and flexibility. They can rely on outstanding quality and excellent design – as well as on hansgrohe meeting their project requirements. Our business partners value the convenience and efficiency of working with us as a single provider for all their bathroom needs. Whatever and wherever the project, hansgrohe is the right partner.
The gallery below presents a range of international bathroom interiors – examples from prestigious hotels and residential projects where hansgrohe products have been enthusiastically used:
* An integrated flow limiter enables a more responsible use of water and energy – without impeding on enjoyment. In the shower, for example, EcoSmart reduces water consumption to max. 8 l/min while EcoSmart+ cuts it down even further to max. 6 l/min.
** With CoolStart taps, hot water only flows when the lever handle is actively moved – unlike standard taps where energy is instantly used as soon as the lever is opened in the basic position.
